The course outline is as follows:

 

Module One Focus: Introduction, Introspection, and Getting Started

  • Course Outline
  • Introduction to the course
  • About Salt & Light Photography
  • Your big “whys”
  • Your goals for this course, and beyond
  • Preparing for your coaching calls
  • Getting started: What you need to dominate this course.
  • With great power comes great responsibility

 

Module Two Focus: Marketable Skill Part 1: Get to Know Your Gear

  • Purchase order of operations: when to buy what
  • Bodies
  • Glass
  • Flashes
  • “Digital Film”
  • Software
  • Protection
  • Read the book
  • Limiting beliefs part 1

 

Module Three Focus: Marketable Skill Part 2: The Fundamentals of Photography

  • Exposure
  • Aperture, F-Number, and F-Stop(s)
  • Depth of Field
  • Focus
  • Shutter speed
  • ISO
  • White balance
  • Exposure Modes

 

Module Four Focus: Marketable Skill Part 3: Lighting & Flash

  • Proper lighting is crucial
  • How to shoot in the shade
  • How to shoot in the sun
  • How to shoot in a mix of sun and shade
  • How to shoot indoors
  • Understanding flash
  • Creating your own source – off camera lighting
  • Limiting beliefs part 2

 

Modle Five Focus: Marketable Skill Part 4: Shooting

  • Expectations: define and over-deliver
  • The shoot: from start to finish
  • Composition and the rules
  • Sample settings
  • Posing: be their leader
  • Utilizing depth of field
  • Foreground, middleground, and background
  • Focus on focus
  • Simplicity

 

Module Six Focus: Marketable Skill Part 5: You.

  • Post production: sorting, editing, and redundant backups
  • How to sell yourself
  • Your customer’s experience from the first touch
  • Defining your ideal client
  • The shoot experience
  • The law of value
  • Understanding how much you, your time, and your talents are worth
  • Dealing with difficult clients
  • Feedback
  • Associations: PPA and others.
  • Be interested, not interesting
  • Limiting beliefs part 3

 

Module Seven Focus: Creating Your Business

  • What IS a business
  • Your mission statement
  • Business plan: If you fail to plan, plan to fail.
  • The 4 Step Process of Success
  • Niche & Ideal Customer
  • Your Offering
  • Pricing and “deals”
  • Lead Generation and Conversion
  • Client appreciation
  • Service in the details
  • Policies
  • Contracts
  • Longevity through the seasons
  • Insurance
  • Your brand Part 1: That famous “you” style

 

Module Eight Focus: Marketing

  • Urgent vs Important // Working on & Working in
  • Your COI and lead generation
  • Identifying your target market
  • Referrals and Networking
  • Personal Touches
  • The “gold mine” aka your database, and the numbers game.
  • Your website, custom email, and blogging
  • Copywriting
  • Your Brand Part 2: Name recognition, consistency, and mind share.
  • Game plan
  • Limiting Beliefs Part 4

 

Month Nine Focus: Launching your business and launching YOU

  • (First) Launching YOU
  • Introspection: Your strengths and weaknesses
  • Introspection: The truth
  • Anticipation: Soft and hard launch
  • Expectations
  • The Ballot (Presentation is 99%)
  • Oiling the machine Part 1: Write it down

 

Module Ten Focus: Organization & Efficiency Systems

  • Organized and Efficient
  • Oiling the Machine part 2: SOPs(standard operating procedures)
  • Databases: Excel with Excel(Spreadsheets)
  • Filing and File-Sharing systems (cloud and/or hard copy, and live-edit)
  • Schedule Organization (Google Calendar – never miss a beat)
  • Limiting beliefs part 5

 

Module Eleven Focus: Finances

  • Hiring the right accountant
  • Understanding general bookkeeping: Income, expenses, and taxes
  • Employees and Independent Contractors
  • Quickbooks
  • Banking
  • Leveraging cash
  • Retirement and long term planning

 

Module Twelve Focus: The High Level Stuff

  • Comprehensive epicness
  • Limiting beliefs part 6
  • Everyone needs a coach: The AGAPE™  System
  • Time blocking: Intentionality leads to success
  • 80/20 is 20/20
  • To-do lists
  • Trackable goals: measure your success
  • Turning it off
  • Sales magic
  • 9-10 Photo system for Clients and for Marketing
  • Targeted advertising
  • Giving back
  • The Send Off: Time to alignClick here to apply now.